VIRTUAL INFLUENCERS AND DIGITAL ENGAGEMENT: KEY INSIGHTS FROM INDONESIA’S YOUNGER CONSUMERS. Jurnal Manajemen Pemasaran, [S. l.], v. 18, n. 2, p. 123–136, 2024. DOI: 10.9744/pemasaran.18.2.123-136. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/29521. Acesso em: 26 jun. 2026.