PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST-PURCHASE INTENTION JAJAN TRADISIONAL SRABI NOTOSUMAN PADA GENERASI MILLENNIAL DAN GEN Z. Jurnal Manajemen Pemasaran, [S. l.], v. 18, n. 1, p. 58–68, 2024. DOI: 10.9744/pemasaran.18.1.58-68. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/28243. Acesso em: 7 jun. 2026.