FASHION BRANDING STRATEGY TO ENCOURAGE ONLINE STORE PATRONAGE INTENTION. Jurnal Manajemen Pemasaran, [S. l.], v. 17, n. 2, p. 121–134, 2023. DOI: 10.9744/pemasaran.17.2.121-134. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/27300. Acesso em: 4 jun. 2026.