ONLINE BUYING INTENTIONS OF SHOPEE CONSUMERS: THE INFLUENCE OF CELEBRITY ENDORSEMENT, SOCIAL MEDIA MARKETING, AND BRAND IMAGE. Jurnal Manajemen Pemasaran, [S. l.], v. 16, n. 2, p. 87–95, 2022. DOI: 10.9744/pemasaran.16.2.87-95. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/24823. Acesso em: 5 jun. 2026.