PENGARUH VISUAL MERCHANDISING TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION PADA ZARA SURABAYA. Jurnal Manajemen Pemasaran, [S. l.], v. 11, n. 1, p. 16–25, 2017. DOI: 10.9744/pemasaran.11.1.16-25. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20004. Acesso em: 25 jun. 2026.