DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL. Jurnal Manajemen Pemasaran, [S. l.], v. 3, n. 1, p. pp. 8–18, 2010. DOI: 10.9744/pemasaran.3.1.pp. 8-18. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18076. Acesso em: 28 jun. 2026.