[1]
Tandijaya, T.N.B. and Hatane, S. 2022. VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE. Jurnal Manajemen Pemasaran. 15, 2 (Mar. 2022), 83-96. DOI:https://doi.org/10.9744/pemasaran.15.2.83-96.