[1]
2026. WHEN WARMTH MATTERS MORE THAN EXPERTISE: THE ROLE OF STREAMER INTERACTION IN TRUST, SOCIAL PRESENCE, AND PURCHASE INTENTION IN INDONESIAN LIVESTREAM COMMERCE. Jurnal Manajemen Pemasaran. 20, 1 (Apr. 2026), 15–31. DOI:https://doi.org/10.9744/pemasaran.20.1.15-31.