[1]
2025. SEGMENTASI GEN Z DAN MILENIAL DALAM IMPULSIVE BUYING: PERAN MEDIASI SHOPPING EMOTION DI MR.DIY PONTIANAK. Jurnal Manajemen Pemasaran. 19, 2 (Oct. 2025), 85–104. DOI:https://doi.org/10.9744/pemasaran.19.2.85-104.