2015. ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA. Jurnal Manajemen Pemasaran. 9, 1 (May 2015), 23–34. DOI:https://doi.org/10.9744/pemasaran.9.1.23-34.