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, Program Manajemen Pemasaran, Universitas Kristen Petra Jl. Siwalankerto 121–131, Surabaya, Indonesia
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Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015 - Articles
PENGARUH CELEBRITY ENDORSEMENTTERHADAP PURCHASE INTENTION DENGANBRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS IKLAN PRODUK PERAWATAN KECANTIKAN POND’S)
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