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, Progdi Manajemen Bisnis, FakultasEkonomi, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya, Indonesia
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Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011 - Articles
PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK MOTIF BELANJA UTILITARIAN DAN LOYALITAS KONSUMEN
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