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, Alumni Program Pemasaran Fakultas Ekonomi, Universitas Kristen Petra, Indonesia

Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014 - Articles
PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA
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