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, Fakultas Ekonomi, Unika Widya Mandala Surabaya, Indonesia
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Jurnal Manajemen Pemasaran Vol. 3 No. 1 (2008): APRIL 2008 - Articles
UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA
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Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009 - Articles
THE INFLUENCE OF IMAGE AND CUSTOMERS’ SATISFACTION TOWARDS CONSUMERS’ LOYALTY TO TRADITIONAL FOODS IN SURABAYA
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