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Prof. Dr. Drs. Hatane Semuel, M.S.

Vice Editor
Edwin Japarianto, S.E., M.M.

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Dr. Hartono Subagio, S.E., M.M.

Diah Dharmayanti, S.E., M.Si.

Dr. Ir. Hotlan Siagian, M.Sc.

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Prof. Dr. Drs. Thomas Santoso, M.Si.

Prof. Dr. M S Idrus, M.Sc.

Dr. Budi Suharjo, M.S.

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Abstracting and Indexing - Jurnal Manajemen Pemasaran

 


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Editor and Administration Address:

Institute of Research and Community Outreach
Petra Christian University

Jl. Siwalankerto 121-131
Surabaya 60236
Indonesia

Phone: +62-31-2983139, 2983147

Fax: +62-31-8436418, 8492562

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puslit@petra.ac.id

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http://jurnalpemasaran.petra.ac.id/
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Home > Archives > Vol 8, No 2 (2014)

Vol 8, No 2 (2014)

OKTOBER 2014

Table of Contents

Articles

ANALISIS eWOM, BRAND IMAGE, BRAND TRUST DAN MINAT BELI PRODUK SMARTPHONE DI SURABAYA PDF
Hatane Semuel, Adi Suryanata Lianto 7-54
ANALISIS WEBSITE QUALITY, TRUST DAN LOYALTY PELANGGAN ONLINE SHOP PDF
Hotlan Siagian, Edwin Cahyono 55-61
PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA PDF
Cindy Fransisca Tingkir 62-69
PENGARUH EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN PERCEIVED VALUE DAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DI DE SOEMATRA 1910 SURABAYA PDF
Meyer Fossetta Hansory, Diah Dharmayanti 70-79
ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA PDF
Lizamary Angelina Darma, Edwin Japarianto 80-89
ANALISIS PENGARUH INOVASI, PENGAMBILAN RESIKO, OTONOMI, DAN REAKSI PROAKTIF TERHADAP KAPABILITAS PEMASARAN UKM KULINER DAERAH DI JABODETABEK PDF
Iha Haryani Hatta 90-96


ISSN: 2597-615X