Vol 8, No 2 (2014)

Editor in Chief

Prof. Dr. Drs. Hatane Semuel, M.S., Marketing Management Department, Petra Christian University, Indonesia

Editors

Diah Dharmayanti, S.E., M.Si., Marketing Management Department, Petra Christian University, Indonesia

Drs. Hartono Subagio, M.M., Marketing Management Department, Petra Christian University, Indonesia

Drs. Sugiono Sugiharto, M.M., Marketing Management Department, Petra Christian University, Indonesia

Edwin Japarianto, S.E., M.M., Marketing Management Department, Petra Christian University, Indonesia

Cynthia Yulita Wardayanti, S.E., M.B.A., Marketing Management Department, Petra Christian University, Indonesia

Filicia Chandra, S.E., M.Bus., Marketing Management Department, Petra Christian University, Indonesia

Serli Wijaya, S.E., M.Bus., Marketing Management Department, Petra Christian University, Indonesia

Reviewers

Prof. Dr. Drs. Thomas Santoso, M.Si., Marketing Management Department, Petra Christian University, Indonesia

Prof. Dr. M S Idrus, M.Sc., Brawijaya University, Malang, Indonesia

Dr. Budi Suharjo, M.S., Bogor Institute of Agriculture, Indonesia

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Editor and Administration Address:

Institute of Research and Community Outreach
Petra Christian University

Jl. Siwalankerto 121-131

Surabaya 60236

Indonesia

Phone: +62-31-2983139, 2983147

Fax: +62-31-8436418, 8492562

E-mail:

puslit@petra.ac.id

Homepage:

http://jurnalpemasaran.petra.ac.id/

Vol 8, No 2 (2014)

OKTOBER 2014

Table of Contents

Articles

ANALISIS eWOM, BRAND IMAGE, BRAND TRUST DAN MINAT BELI PRODUK SMARTPHONE DI SURABAYA

Hatane Semuel, Adi Suryanata Lianto

PDF

7-54

ANALISIS WEBSITE QUALITY, TRUST DAN LOYALTY PELANGGAN ONLINE SHOP

Hotlan Siagian, Edwin Cahyono

PDF

55-61

PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA

Cindy Fransisca Tingkir

PDF

62-69

PENGARUH EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN PERCEIVED VALUE DAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DI DE SOEMATRA 1910 SURABAYA

Meyer Fossetta Hansory, Diah Dharmayanti

PDF

70-79

ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA

Lizamary Angelina Darma, Edwin Japarianto

PDF

80-89

ANALISIS PENGARUH INOVASI, PENGAMBILAN RESIKO, OTONOMI, DAN REAKSI PROAKTIF TERHADAP KAPABILITAS PEMASARAN UKM KULINER DAERAH DI JABODETABEK

Iha Haryani Hatta

PDF

90-96

Jurnal Manajemen Pemasaran is published by The Institute of Research & Community Outreach - Petra Christian University, Surabaya, Indonesia

©All right reserved 2016.Jurnal Manajemen Pemasaran, ISSN: 1907-235X, e-ISSN: 2597-615X

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