Vol 3, No 1 (2008)

APRIL 2008

Table of Contents

Articles

UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA PDF
Christina Esti Susanti pp. 1-7
DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL PDF
Bahtiar Mohamad, Hassan Abu Bakar pp. 8-18
KIAT-KIAT EKSPANSI GLOBAL STARBUCKS PDF
Fransisca Andreani pp. 19-25
THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA PDF
Chr. Whidya Utami pp. 26-34
CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN PDF
Hatane Semuel, Elianto Wijaya pp. 35-54