ANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING

Ayu Nirmala Putri




Abstract


This study was conducted to determine the effect of the Purchase Intention Corporate Credibility Telkomsel 4G - LTE with Attitude toward the Advertising and Attitude toward the Brand as a variable intervening.Sampel research is 100 respondents Telkomsel users who have seen an ad Telkomsel 4G - LTE and has a device which supports 4G - LTE network , living in the West and East Surabaya Surabaya . This study uses SEM analysis techniques to yield significant results for each variable used


Keywords


Corporate Credibility, Attitude toward the Advertising, Attitude toward the Brand, dan Purchase Intention

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